2005 / THE BABY FACTORY

Client: The Baby Factory (NZ) Ltd
PO Box 58 245, Greenmount, New Zealand
www.babyfactory.co.nz

Collections of seasonal fashion for babies and infants (new born - 4 years), developed for in-house brand RICOCHET.
Ranges are divided into groups by age and gender. Each group is featuring series of stories which are reflecting the trends & directions in baby fashion of the current year.
RICOCHET is targeted for conservative, budget conscious consumer. In 2005 the brand has successfully introducted a more fashion oriented collections, but remained expected low price range policy.
Since 2005 RICOCHET is widely advertised in printed media ('Little Treasures' magazine, NZ Herald, etc) and on NZ national television.

from Fall/Winter 2006
from Fall 2006
from Spring/Summer 2005/06
'Little Treasures' advertising