The project was created for © people brand / www.cpeople.co.nz.
The aim of the project was to design promotional graphic material for the brand and create mock-up samples to be used by the publishing company.

The general idea of the graphical material was expressed through the image of a letter in the envelope. A letter was used as a metaphor of the © people identity. A letter is - unexpected, pleasantly surprising, excites curiosity, conversational, uniting (connecting), multi-cultural, vintage, simple in construction and function, complex in purpose, etc.
The authentic characteristics of the envelope were taken as a basic inspiration and interpreted to create a contemporary, clean, intelligent, unique feel of the © people brand.

© PEOPLE